Economy | IKEA Expands Metro Manila Footprint With TriNoma Store Following Strong Pasay Performance

 

Quezon City, Philippines — Global home furnishings brand IKEA has opened a new store at TriNoma Mall in Quezon City, marking its second location in Metro Manila and reinforcing confidence in the capital region as the Philippines’ most robust retail and consumer market.

The expansion follows the sustained success of IKEA’s Pasay City flagship, which remains the world’s largest IKEA store. Since its opening, the Pasay branch has delivered strong foot traffic, resilient sales performance, and broad consumer engagement—key indicators that encouraged the company to deepen its presence within Metro Manila rather than expand immediately into other regional markets.

While industry expectations pointed to Cebu as the likely next destination, IKEA’s decision highlights Metro Manila’s unmatched combination of population density, purchasing power, and logistics efficiency. As the country’s primary economic engine, the region continues to offer scale and operational advantages critical to large-format international retailers.

Strategically located in northern Metro Manila, the TriNoma store brings IKEA closer to a growing urban and suburban customer base spanning Quezon City and nearby provinces. Designed in a more accessible urban retail format, the store complements the Pasay flagship by offering curated product ranges, planning services, and lifestyle solutions tailored to city living.

IKEA Philippines noted that insights gathered from the Pasay operation—ranging from consumer preferences to traffic patterns—shaped the rollout of the TriNoma branch. The second Metro Manila store reflects a calibrated expansion strategy aimed at improving convenience, reducing travel time for customers, and capturing unmet demand in underserved areas of the metropolis.

Beyond commercial considerations, the TriNoma opening underscores IKEA’s long-term commitment to the Philippine market. The expansion is expected to support job creation, stimulate local supplier and service ecosystems, and contribute to the continued evolution of Metro Manila’s urban retail landscape.

With two stores now operating in the capital region, IKEA is strengthening its position in the Philippines by aligning global retail strategy with local lifestyle trends—affirming Metro Manila’s role as the centerpiece of the country’s consumer-driven growth.