AgriBusiness | Asian Fruit Market in Mindanao

Infront of the Abreeza Mall

DAVAO CITY, Philippines
-- Department of Tourism (DOT) Secretary Ramon Jimenez, Jr. early on shared his vision that Davao is the "largest fruit market" in this part of the world. Following through, our department and its infrastructure arm, Tourism Infrastructure Enterprise Authority (TIEZA), and ACCENDO Commercial Corporation, owning company of Abreeza Mall in Davao City, have signed an agreement to put up the Asian Fruit Market (Phase 1) in Abreeza Mall, Davao City, Mindanao.

The Asian Fruit Market (Phase 1) will be a short-term venue to showcase the agricultural produce of Mindanao particularly offering high value fruits, commercial crops, root crops, and vegetables. The project aims to encourage active involvement and participation of the farming communities in the regions of Mindanao and eventually establish in Mindanao one facility to be one of the largest fruit market exchange centers in Asia.

ACCENDO has expressed full support for the tourism efforts of the national government and specifically for the Asian Fruit Market (Phase 1) and will provide the DOT and TIEZA, free of charge, 1,538.94 sq. m. floor area located in front of the mall and across the Seda Abreeza Hotel.

The DOT through TIEZA shall build the market with designated areas for fresh fruits, processed and value-added products, and a common dining and events area that make for a vibrant convergence point for tourists the whole year round.

The project is also engaging the Department of Agriculture (DA), Department of Trade and Industry (DTI), Department of Science and Technology (DOST), Davao City Agriculture Office and the Davao City Tourism Operations Office.The Asian Fruit Market (Phase 1) will have spaces leased to producers and entrepreneurs from all over Mindanao and is scheduled to open in April 2016.")


source: Art Boncato | Facebook

SEDA HOTEL - Abreeza, Davao City

Update, July. 2014:
The latest photo of Seda Hotel

Seda Abreeza Davao photo courtesy of Agoda.com

Update, Feb. 2013:
The name of KuKun Hotel is now change to Seda Hotel. It is the final name of the hotel.
And is open for public.





Davao City, Philippines

— Kukun Hotel,  a new brand of Ayala Hotels
soon to rise in J.P. Laurel Ave., Bajada, Davao City.
Located in Abreeza Commercial District.




Update, June 2012:

Below photos for Kukun Hotel.
Construction is in full swing.

All Kukun Hotels will be designed by Architect Conrad Onglao.
It is a stone throw away from Abreeza Mall, and is completed next year.

Kukun Hotel photo courtesy of Phil.Star.com

Inside the Kukun Hotel, photo courtesy of Phil.Star.com

ABREEZA - Ayala Malls in Davao

Davao City, Davao, Philippines.


ABREEZA  Mall

Location: JP Laurel Ave., Bajada, Davao City (Downtown North)

Food Court (al-fresco type), w/ good scenic view of Samal Island.

World's leading brand inside the mall:
From clothing line, bags, lingerie, accessories, sneakers, down to the coffee shops, restaurant, etc.


Clothing line:
Marks & Spencer (M&S, British brand)
A/X Armani Exchange
Cache Cache

aka: "M&S" (British Brand)

A/X  ARMANI EXCHANGE

American brand (New York) by Kenneth Cole

European clothing line

MARLBORO CLOTHING

American brand (headquarters in NYC)

American brand (headquarters in NYC)

Ladieswear shops from France, Europe.

Clothing and Accessories from Barcelona, España

A lingerie store originally from Quebec, Canada.

Freeway

South Korea's brand.

Parfois - originally from Portugal.

FULLY BOOKED  (Bookstore)

STARBUCKS COFFEE

BreadTalk

GAP Clothing line

redkimono - Japanese cuisine

Hanoi - Davao's homegrown Vietnamese cuisine

Cafe Laguna - Cebu based food company.

The Coffee Bean & Tea Leaf

 Italiannis  

TGI Friday's 

Update, 3 p.m. :
On the 3rd day, after  the soft opening of the mall.

View at the back: To Basement Parking Area

Back area: Cars leavin' the mall.

Exit Gate: At the Kukun Hotel side.

Update, 4:30 p.m. : (May 12, 2011)
Photos on its soft opening day.

Wow grabe!!....sobrang dami talaga ng tao!...
Davaoeños are very curious about this high-end mall. I guess, because this is a new brand of malls here in the metro, that's why a lot of people were so eager to know what makes this mall unique compare to the other existing malls that we have here in Davao.

Inside the Abreeza ( BTS ).

Local stars like Billy Crawford, X'tian Bautista 
and Krissel of ABS-CBN were the guest of this event. 

The scene after the local celebrity show.

Showcasing the Davao's product:

These are the yummy fresh fruits of Davao, 
but wait!, there is something missing in here.. 
it is the "Smells like hell  but taste like heaven" - The Durian., 
and likewise the creamy fruit called Marang.

Representative of original tribe in Davao.

Tourism 11 Ad campaign: "From Islands to Highlands"

Check out this link: Davao's biggest mixed use mall

A nice article of Inquirer about Abreeza Mall @ Lifestyle section.


At The Ground floor:

@ Activity Area 

@ Kids Play area

@ Activity Area 

@ Activity Area 

Outside the Mall:

To Robinsons Dept.Store Entrance

Update, 10 p.m. :
Photos below taken on May 11, 2011.

During the night,  on its opening day.

Update, 9 p.m. :

May 11, 2011 

Masyadong busy ang mga tao sa parteng ito ng Metro Davao, dahil sa preparation nila sa opening ng Abreeza Mall bukas..Medyo  ma-traffic na nga ang bahaging ito ng J.P. Laurel Ave., Bajada,... hmmm mukhang excited talaga ang mga Davaoeño na may magbubukas nang high-end mall sa Davao..

And I'm pretty much sure ito na yung pinakahihintay ng mga taga Davao at pati na ng buong taga Mindanao. At ako din excited na rin dito, though this thing is not new to me, because back then, when I was based in NCR (National Capital Region), Ayala malls was one of my fave place to chill out, shop and dine ( the truth is, window shopped lng tlga nag ginagawa ko,..hehehe..).It sounds so yabang 'no, but we cannot deny the fact na maganda talaga ang mga mall na 'to like GB3, Glorietta, Trinoma and The Fort, Bonifacio High to name a few. Let's put it this way guys, iba talaga yung feeling na ma-experience mo yung ganitong mall sa Davao mismo. So, good luck and enjoy Davaoeños and likewise to Mindanaoans peeps!  
Enjoy your shopping!!  :) Chill!!!

Update, 9 a.m. : 
Photos below taken on May 3, 2011.

The facade of Abreeza Mall

Abreeza's Entrance Gate.

Infront of Redemp Church and DLPC Power Plant

The Rai Rai Ken Restaurant

Vid of Abreeza Mall:
On its opening day May 12, 2011.

Video courtesy of georgemarcel in You tube.

MDC - The builder of Abreeza Mall.

The company behind the Makati Skyscraper.