1ST MINDA FRUIT FESTIVAL in Baguio City

All set for Baguio Fruit Fest!

Davao City, Davao
 - A truck loaded with 5 metric tons of Durian took off yesterday from Kidapawan City for the 3-day trip to the North while another 15-tons of tropical fruits from the different parts of Mindanao will be flown from Davao City to Clark Airport Aug. 23 for the first-ever Fruit Festival initiated by the Mindanao Development Authority (MinDA).

MinDA has partnered with the City Government of Baguio under its new Mayor, retired Police General Benjamin Magalong for the staging of the fruit festival aimed at helping Mindanao fruit farmers get a better income for their produce while giving Northern Luzon consumers the opportunity to buy their favorite tropical fruits at lower prices.

Following the arrangement which I suggested, the fruits from Mindanao will be consolidated by the farmers themselves while Baguio City fruit vendors organized by Mayor Magalong will handle the sales.

The strategy is intended to establish a direct link between the fruit farmers of Mindanao and the fruit vendors of Baguio City to keep fruit prices down.

It is now the fruit season in Mindanao and farmers have been flooding the market with Durian, Lanzones, Marang, Mangosteen, Rambutan and Pomelo bringing prices down.

To allow farmers to earn more, MinDA has initiated the marketing program for Mindanao fruits.

MinDA will also embark on an aggressive promotions and marketing campaign for Mindanao products in the BIMP-EAGA and other countries.

(MinDA Fruit Festival in Baguio promotional ad designed by MinDA staff.)

Source: Manny Piñol